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SDM Corporate Finance Group has successfully advised the shareholder of Fitness Trading in the sale of the company to two experienced MBI candidates. These candidates have a background in entrepreneurship and a strong affinity with the fitness sector.

Fitness Trading, a European leading distributor of fitness equipment and devices, has experienced impressive growth over the years and enjoys an excellent reputation in the market. The company offers a wide range of quality equipment in both the strength and cardio segments.

The acquisition by the new shareholders enables Fitness Trading to realise its next phase of growth. The new owners bring not only their experience and expertise but also a fresh perspective on the business. They are determined to build on the existing strengths of Fitness Trading and seize new opportunities in the market.

The strategic transaction was completed in part by SDM Corporate Finance Group, which was mandated by the shareholder of Fitness Trading to facilitate this process.

With this acquisition, a new chapter starts for Fitness Trading, maintaining focus on supplying high-quality fitness equipment and exploring new growth opportunities under the leadership of the new owners.

Thanks to Quorum Lawyers & ABM Accountants for their cooperation.