Van Kessel Olie, based in Milheeze (NL), and Verolub, based in Lummen (BE), both official distributors of Castrol lubricants, are joining forces in a strategic alliance. This partnership strengthens their position as leading players in the distribution of Castrol products to customers in the automotive, agricultural, transport, and industrial sectors across the Netherlands, Belgium, and Luxembourg.
As part of the alliance, Van Kessel Olie has acquired a majority stake in Verolub. Michiel Smeets will remain Managing Director and continue to lead the further development of Verolub. The two companies will collaborate closely in the areas of procurement, inventory management, and knowledge sharing.
For employees and customers, nothing changes: both companies will continue to operate under their own name, with their dedicated teams and the trusted range of Castrol products.
Joan van Kessel, Managing Director of Van Kessel:
“This collaboration opens new opportunities! Our combined scale, expertise, and the support of Castrol provide a strong foundation for a sustainable future.”
Michiel Smeets, Managing Director of Verolub:
“This partnership is a unique opportunity to further strengthen Castrol’s market position in the Benelux. Both organisations are highly complementary, with a strong mutual bond through our long-standing partnership with Castrol.”
About Van Kessel
Van Kessel is a leading player in the distribution of lubricants and fuels in the Netherlands, operating 41 fuel stations, employing around 100 people, and managing a modern 5,500 m² warehouse in Milheeze.
About Verolub
Verolub is a specialised Castrol distributor serving the Benelux. Its trilingual team brings together over 100 years of combined experience and is known for its high-quality service and long-term client relationships.
Role of SDM Corporate Finance Group
The shareholders of Verolub were exclusively advised by SDM Corporate Finance Group. SDM ensured a smooth and successful process, with a clear focus on the continuity and future growth of Verolub.
