In a strategic move to grow and strengthen their market position, Digitong and Jakobus & Corneel are proud to announce their merger.
Jakobus & Corneel was founded at the end of the last century by Wouter Zeelmaekers and Koen Gielen. The communications agency specializes in on- and offline media campaigns, design and events. They also organize the well-known Hasselt luxury fair ‘Très Chic’. With 18 employees and an annual turnover of around 10 million euros, Jakobus & Corneel is an established name in Limburg.
Digitong, founded by Möbius Franssen, grew into a leading digital marketing agency in just 5 years. As an expert in online marketing strategy, performance advertising, social media, SEA and SEO, Digitong proudly carries the title of Limburg’s first Google Premier Partner and received several other awards.
1+1=3
The merger brings together the expertise of Digitong and Jakobus & Corneel. According to Möbius Franssen, Koen Gielen and Wouter Zeelmaekers, this collaboration offers a unique opportunity to serve customers even better. By joining forces, they help brands both strengthen their identity and maximize their digital impact.
This collaboration heralds a new phase in which both companies strive to provide sustainable, data-driven marketing solutions. The team of nearly 30 professionals operates from offices in Hasselt and Tongeren. The combination of online and offline expertise results in customized solutions that address the complex needs of clients.
Smart Deal
In 2019, SDM Corporate Finance through Jan Verbrugge and Jakobus & Corneel joined forces for a Smart Deal. This deal offered founders the opportunity to secure a portion of their equity and make key employees shareholders. Five years later, this move with Digitong marks the beginning of an ambitious Buy & Build strategy.
Future
With this strategic merger, Digitong and Jakobus & Corneel not only strengthen their position in Belgium, but also lay a foundation for international growth. Together they are building a strong, integrated marketing approach that focuses on innovation and results.
SDM Corporate Finance supervised this merger from A to Z, within the Smart Deal structure, allowing the entrepreneurs of both organizations to be completely relieved of all concerns and to remain focused on their core activities.
